Entrepreneurial Intention among Rural Youth in Moroccan Agricultural Cooperatives: The Future of Rural Entrepreneurship

Rural entrepreneurship in the developing world has long been hailed as a powerful tool for promoting socioeconomic integration of young people and key to avoiding rural depopulation well ensuring these areas remain attractive places youth. However, there have no efforts investigate role collective creation management new businesses Morocco. Furthermore, we build on theory planned behavior (TPB) explain entrepreneurial intention among youth members agricultural cooperatives, identify vulnerabilities factors that influence choice or decision-making between permanent membership at cooperative an career. In this case, apply cognitive approach survey Drâa-Tafilalet region Morocco 2020. The binary logistic regression analysis technique used applied best model why some cooperative, but not others, choose become entrepreneurs. We how cooperatives may favor inhibit translation into venture creation. A random sample size 130 selected, from which 54 are intending start business 76 negative self-employment. results showed socio-demographic variables, individual perceptions, previous experience, activities were statistically significant reliable building model. Findings also suggest risks agribusiness financing constraints intentions women cooperatives.